'Blood In Your Pee?' Bladder Cancer Campaign Launched

BEAT Bladder Cancer Australia has recently launched a new awareness campaign with the slogan ‘Blood in your pee? See your GP’. The campaign will be rolled out across social media, mainstream media advertising and toilet door posters.

In 2019 there were 3168 cases of bladder cancer in Australia – 2447 cases were men, 721 were women. Of the total number of cases, 1209 people died – 35% of the men who contracted the disease and 49.5% of the women.

“Evidence shows that early diagnosis increases the survival rate.” said President Adam Lynch, “which is why we’re running this awareness campaign. It will save lives.”

BEAT Bladder Cancer Australia was formed in 2018 to create greater awareness of bladder cancer and to support patients through their bladder cancer journey.

A range of important information about bladder cancer, as well as practical resources that support patients and carers through their journey - from symptoms and diagnosis, to life after treatment - are available on the BEAT Bladder Cancer Australia website.

To further guide and nurture those affected by bladder cancer, the organisation hosts monthly on-line support groups and quarterly Q&A sessions featuring bladder cancer specialists.

For further information email BEAT Bladder Cancer Australia.